Published
September 15, 2019.
Category
Marketing / SEO / Social Media
client
Pods Direct UK
Pods Direct simply found a gap in the market, and took the opportunity instantly. In order to establish themselves firmly within the nicotine pods market, they needed an all singing, all-dancing e-commerce platform, as well as top tier search engine optimisation and a-game social media marketing.
As a whole, we as a human race in the 21st century have become extremely lazy. We can head over to Amazon, order something with 3 clicks and it arrives on the same day, so why wouldn’t we become accustomed to that level of service. It’s all about making the online shoppers experience as enjoyable as possible. That’s why we incorporate live chat features, quick checkout systems and members accounts to all of our online shop websites in Leicester.
Here’s some clear-cut advantages to a live chat feature on your website, no matter the size of your business:
Live chat is accessible. With chat, customers don’t have to spend time searching for contact details or email addresses. They simply land on your website and launch a session.
2. The convenient channel
For customers, one of the key benefits of live chat software is its convenience. They can use it with minimal disruption to their day, typing out messages whilst continuing to multi-task.
Your website is your digital sales showroom. By adding chat, you equip it with a team of skilled sales agents in the same way you’d staff a physical showroom.
Some of us hate picking up the phone. Some dislike social media; for others physical meetings are the devil; some hate laborious email conversation. Adding a chat option adds choices for your customers.
One of the forgotten benefits of live chat software is its effectiveness in driving down site errors. Visitors with forgotten logins, or hitting 404 pages, can be helped immediately and effectively.
With live chat comes reams of valuable data. The pre-chat survey yields key contact details, chat sessions are rich with information, and post-chat surveys provide you with useful feedback.
A live chat channel funnels angry social media users who demand immediate answers into a private, discreet space. You can resolve problems out of the public eye, with less damage to your reputation.
For international businesses, one of the key benefits of live chat software is its multilingual capacity. Your messages can be translated back and forth in real-time, opening your website to the world.
All studies show that live chat is a low cost alternative to the telephone as a service channel. According to BT, a live chat session is a full 20-30% cheaper than a phone call.
Rather than waiting on hold listening to awful music, or waiting an unknown stretch of time for an email response, live chat offers an instant connection to a real person.
As well as this quick connectivity, chat resolves the issue at hand rapidly. On average, it only takes 42 seconds to resolve a query using live chat software – making it a highly efficient channel.
The benefits of live chat software are multifarious for your management team. With chat, it’s easy to monitor sessions and transcripts, conduct quality control and both support and supervise agents.
By reaching out at the right time with the right chat message, you can prevent website visitors from abandoning cart and close the deal you were about to lose.
Another of the overlooked benefits of live chat software is its capacity to encourage engagement. It makes you more approachable, as visitors with piqued interest can contact you on a whim.
Take a look and be sure to let us know what you think!