marketing agency in leicester

Leicester Business Signage

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains the company’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its exposure is prominent and continuous. [Leicester business signage]


1. Ensure Your Shop is Found!

Firstly, if you can’t be found, you’ll not receive custom. Some customers may be travelling from another area or maybe visiting your shop for the first time. So it should be easy for them to locate you on a busy street.

[Top tip: Consider illumination to ensure you will also be found at night.]

2. Stand Out

Exterior shop signs draw attention to your business and differentiate your shop from the competition on the street and surrounding area.

3. An Amazing Advertising Opportunity

Statistics show that about 85% of a high street shop’s custom lives within a 5 miles radius. So these people may see your shop signage 50, 60, 100 times per month! Also, if your shop sees a lot of passing trade then signs can promote services and offers 24/7 – So it best promote the message you want it to 24/7!

[Top tip: Make the most of your window space with window graphics!]

4. Cheaper Than a Newspaper Ad (Leicester business signage vs print advertisements)

Connected to the previous point; many of you would or do, spend £400/500 per month on Newspaper or magazine advertising, believing that this is a sound investment. A £1000 shop front sign therefore only costs the same as 2 or 3 newspaper ads per year… The return on investment you receive on quality, well-considered signage is significantly higher throughout the course of a year.

5. Signs Increase Profits

Studies have shown that the addition or change of a shop’s signage directly increases sales. Whether this is the addition of an illuminated sign outside or directional signage; your shop’s interior signs should not be forgotten.

In conclusion, every traffic jam becomes an opportunity, your signage never sleeps & first impressions count!

Signage is a versatile business tool that can serve a myriad of purposes. Signage can serve as a visual solution to numerous business problems such as wayfinding, sales, brand recognition, and competitive advantage.

By working with the right signage and wayfinding design consultancy, and employing the right branding elements and narrative, signage can act as a visual symbol to drive greater attention to your business. To find out what we do and our extensive portfolio, visit our Leicester Business Signage section, here.


KS Creative Agency